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    US Sales Director

    Fluent Trade Technologies

    🇺🇸 United States
    Remote
    SaaS
    See your match score
    Posted Today
    Work Type

    Remote

    Vertical

    SaaS

    Source

    himalayas

    About this role

    DescriptionWe are a dynamic and market-leading provider of FX technology - specializing in end-to-end high efficiency, ultra-low latency, trading, and pre-trade risk management software solutions.

    For over 10 years, we have been combining innovation, talent and next-generation technology whilst working with a wide range of FX and eFX participants, earning a reputation for unrivaled eTrading expertise and cutting-edge technology. Fluent continues to experience significant growth in its client base (Tier-1 to Tier-3 sell-side and buy-side participants) and develop next-generation products.

    We want to expand our global Sales footprint and company profile across North America. Fluent seeks a mid-senior individual to drive its new business technology sales and business development efforts in North America.

    The role demands that the individual be a highly motivated self-starter, have extensive eFX market knowledge and contacts, and have a proven track record in FX market trading technology sale

    Requirements Drive sales and business development efforts across North America. Based in New York will be an advantage Establish, leverage and cultivate strong relationships with a large number of Tier-1 to Tier-3 participants, FX market LPs and venues Work towards becoming a key Fluent product suite expert, personally drive qualification, next steps, follow up and close paths.

    Achieve and consistently surpass regional targets for the financial year Build, grow and track an extensive prospect pipeline that leads to regularly closing new business Take ownership of regional RFI/RFP responses - optimizing sale value and chances of prospect acceptance Provide consistent feedback regarding the market place, participants and vendor activities and trends.

    Contribute to the product strategies to enhance the product opportunity and marketability

    Key knowledge / skills required:

    A proven FX financial technology sales track record over the last 7 years, of consistently overachieving sales tar

    Selling Motion

    Prospecting

    Outbound-Heavy

    Self-sourced pipeline via cold outreach

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Geographic

    Region-based territory assignment

    Requirements at a Glance

    Bachelor's Degree·Required
    Prospecting·Required skill

    Typical Day — Sales Rep

    Outreach calls30–50/day
    Email sequences20–40/day
    Client meetings3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales-Director
    FX-Sales
    Fintech-Sales
    Capital-Markets-Sales
    Financial-Technology-Sales
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Fluent Trade Technologies's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Prepare to discuss your home office setup and self-management discipline
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

    This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.

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