["Full-Time"]
Remote
SaaS
jobicy
About this role
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel.
The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today.
Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
As a founding Strategic Sales Director you will focus on some of the largest companies in EMEA, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology.
As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the EMEA region, starting with success in the UK. This is a high-impact, high-visibility role for someone who thrives in a fast-paced startup environment and is passionate
about using cutting-edge AI to solve real-world business challenges. You'll help shape our sales strategy, influence cross-functional priorities, and contribute to building a high-performing, customer-obsessed sales culture.
Responsibilities:
Own the sales experience while building
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Geographic
Region-based territory assignment
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
This remote-friendly role based in GB provides geographic flexibility while maintaining access to a SaaS market.
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