Senior Sales Manager

    The Coca-Cola Company

    🇺🇸 Atlanta, GA
    External
    Financial
    Hybrid
    See your match score
    Posted 1 week ago
    Job Type

    External

    Work Type

    On-site

    Vertical

    Financial

    Source

    themuse

    About this role

    The Senior Sales Manager - Foodservice On-Premise will lead a portfolio of strategic customers in the Atlanta market, delivering on key business priorities that drive Coca-Cola's growth and strengthen partnerships across the system.

    This role is accountable for owning customer relationships at the highest level, leveraging a consultative approach to align joint business plans with Coca-Cola's commercial objectives.You will combine strategic planning, data-driven insights, and executional excellence to achieve the Annual Business Plan (ABP), increase on-shelf availability, and identify incremental revenue opportunities.

    The position requires expertise in contract negotiation with senior stakeholders, fluency in navigating complex operating environments, and the ability to translate category trends into practical solutions that enhance customer value and create competitive advantage.

    Acting as a connector across the Coca-Cola system, you will partner with bottlers, cross-functional teams, and industry networks to ensure flawless execution and long-term growth.Function Specific ActivitiesManage a customer portfolio with a clear vision and strategic approach to achieve the Annual Business Plan (ABP).

    Accomplish this by harnessing best-in-class consumer insights, promoting category-leading brands, utilizing commercialized tools, fostering robust collaboration, and driving innovative solutions.Conduct regular business reviews with customers, providing channel-specific consumer insights, updates on the channel landscape, outlet-level audits, contract compliance evaluations, and expert recommendations.

    These efforts will secure your position as a trusted advisor at the customer's leadership table and drive mutual success.Contract negotiation with the customers C-suite, third-party consultants, and the Coca-Cola system to enhance and formalize the partnership, growing both system revenue and brand availability.Engage with and leverage a networked organization to become a cha

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Negotiation·Required skill
    C-Suite Selling·Required skill

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    Financial Services — Interview Intel

    Typical Sales Cycle

    3–6 months (Retail) · 6–18 months (Institutional)

    Common Buyer Objections

    • "Regulatory concerns — need compliance approval"
    • "We already have a vendor for this"
    • "Need to see 3-year track record"
    • "Committee-based decision — multiple approvers"

    Key Industry Metrics

    AUM (Assets Under Management)Risk-Adjusted ReturnsCompliance Pass RateClient Retention RateRevenue Per Advisor

    Hot Topics to Reference

    • • AI in fraud detection and compliance
    • • Open banking APIs
    • • ESG investing mandate shifts
    • • Embedded finance partnerships

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    —

    How do you coach underperforming reps?

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    Describe your forecasting methodology.

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    How do you structure onboarding for new hires?

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    Research The Coca-Cola Company's product, recent news, and key competitors
    Review relevant certifications and licensing requirements
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Trust-building is paramount — prospects need confidence in your expertise.

    The US market offers the highest OTE potential globally for sales professionals, with a highly competitive talent landscape.

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