External
On-site
Financial
themuse
About this role
The Senior Sales Manager - Foodservice On-Premise will lead a portfolio of strategic customers in the Atlanta market, delivering on key business priorities that drive Coca-Cola's growth and strengthen partnerships across the system.
This role is accountable for owning customer relationships at the highest level, leveraging a consultative approach to align joint business plans with Coca-Cola's commercial objectives.You will combine strategic planning, data-driven insights, and executional excellence to achieve the Annual Business Plan (ABP), increase on-shelf availability, and identify incremental revenue opportunities.
The position requires expertise in contract negotiation with senior stakeholders, fluency in navigating complex operating environments, and the ability to translate category trends into practical solutions that enhance customer value and create competitive advantage.
Acting as a connector across the Coca-Cola system, you will partner with bottlers, cross-functional teams, and industry networks to ensure flawless execution and long-term growth.Function Specific ActivitiesManage a customer portfolio with a clear vision and strategic approach to achieve the Annual Business Plan (ABP).
Accomplish this by harnessing best-in-class consumer insights, promoting category-leading brands, utilizing commercialized tools, fostering robust collaboration, and driving innovative solutions.Conduct regular business reviews with customers, providing channel-specific consumer insights, updates on the channel landscape, outlet-level audits, contract compliance evaluations, and expert recommendations.
These efforts will secure your position as a trusted advisor at the customer's leadership table and drive mutual success.Contract negotiation with the customers C-suite, third-party consultants, and the Coca-Cola system to enhance and formalize the partnership, growing both system revenue and brand availability.Engage with and leverage a networked organization to become a cha
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Financial Services — Interview Intel
Typical Sales Cycle
3–6 months (Retail) · 6–18 months (Institutional)
Common Buyer Objections
- "Regulatory concerns — need compliance approval"
- "We already have a vendor for this"
- "Need to see 3-year track record"
- "Committee-based decision — multiple approvers"
Key Industry Metrics
Hot Topics to Reference
- • AI in fraud detection and compliance
- • Open banking APIs
- • ESG investing mandate shifts
- • Embedded finance partnerships
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Trust-building is paramount — prospects need confidence in your expertise.
The US market offers the highest OTE potential globally for sales professionals, with a highly competitive talent landscape.
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