On-site
SaaS
arbeitnow
🇩🇪 German
About this role
About Vanilla SteelVanilla Steel is a B2B steel trading company based in Berlin.
We combine industrial metal trading across Europe with the proprietary software our own traders use to make transactions faster and more transparent than traditional phone and spreadsheet processes.Your missionWe’re looking for a driven and entrepreneurial Sales Manager to own and grow our steel trading business in the DACH region.
Your core mission is to grow regional P&L by sourcing, negotiating, and executing profitable B2B steel trading transactions while building long-term relationships with suppliers and buyers.This role blends B2B sales, account management, trading, and business development and plays a key part in scaling Vanilla Steel’s commercial footprint across Europe
Your roleYou will drive sales across the DACH region, managing the full trading lifecycle from suppliers to buyers while utilizing our internal platform.Own and grow Vanilla Steel’s steel trading & brokerage activity in the DACH regionAct as the main point of contact for German-speaking buyers and suppliersSource, negotiate, and close profitable steel trading dealsManage the full deal lifecycle: pricing, contracts, coordination with operations & logisticsProactively identify and approach new customers via cold calls, emails, LinkedIn, and meetingsDevelop and manage your own customer portfolioMaintain clean documentation in our CRM (HubSpot) and internal systemsAnalyze trading and sales performance to improve margins and scalabilityShare market insights, pricing trends, and customer feedback with the teamCollaborate with our product and engineering teams to feed market insights back into our trading software
RequirementsProfessional background in B2B sales, account management, or industrial tradingCommercial experience focused on the DACH marketFluent German and English communication skillsExperience selling or negotiating with business customers. This does not have to be steel or industry. Hospitality, logistics,
Tools & Tech Stack
Selling Motion
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Geographic
Region-based territory assignment
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
SaaS sales roles typically involve consultative selling with longer deal cycles.
The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.
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