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    Sales Director Prenscia, Europe & Asia

    HBK - Hottinger Brüel & Kjær

    🇩🇪 France, Germany, Italy, Spain
    Remote
    SaaS
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    Posted Today
    Work Type

    Remote

    Vertical

    SaaS

    Source

    himalayas

    Language

    🇩🇪 German

    About this role

    Sales Director, Europe & Asia - PrensciaJoin us in shaping the next chapter of engineering software! Prenscia is building a focused software business with a strong ambition for growth.

    We are looking for an experienced and commercially driven Sales Director, Europe & Asia to lead our sales organisation across two strategically important regions and help us accelerate our growth.This is more than a traditional regional sales leadership role.

    You will have the opportunity to shape how we go to market, strengthen our commercial discipline and build lasting relationships with customers who rely on advanced engineering software to solve complex challenges.Reporting to the VP Sales & Marketing, you will lead the Europe & Asia sales organisation and play an important role in developing Prenscia's overall commercial capability.

    What you will doAs Sales Director, Europe & Asia, you will be accountable for delivering sustainable software revenue growth across the region. You will: Own and deliver the regional sales strategy, translating Prenscia's commercial ambitions into clear market, customer and account priorities.

    Drive software revenue growth through a combination of new customer acquisition, expansion within existing accounts and strong renewal and retention focus. Lead, coach and develop a geographically dispersed sales team, creating a culture of ambition, collaboration and accountability. Build and maintain a healthy, predictable sales pipeline with strong forecasting and CRM discipline.

    Personally engage in strategic and complex opportunities, building relationships with senior customer stakeholders and supporting the team through negotiation and close. Develop key and strategic accounts, identifying opportunities to broaden Prenscia's footprint and increase customer value.

    Establish a consistent, consultative approach to selling software solutions based on customer needs and business outcomes rather than individual products or features. Work clo

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Named Accounts

    Pre-assigned list of target companies

    Requirements at a Glance

    Bachelor's Degree·Required
    Negotiation·Required skill

    Typical Day — Sales Rep

    Stakeholder meetings3–5/week
    Proposals & business cases1–2/week
    Pipeline managementDaily

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    Existing Book

    Inherit existing accounts

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales-Director
    Regional-Sales-Director
    Enterprise-Sales-Director
    Software-Sales-Director
    Sales-Leader
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
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    How do you structure onboarding for new hires?

    Template question
    Research HBK - Hottinger Brüel & Kjær's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Prepare to discuss your home office setup and self-management discipline
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

    This remote-friendly role based in DE provides geographic flexibility while maintaining access to a SaaS market.

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