On-site
SaaS
arbeitnow
🇳🇱 Dutch
About this role
You hit targets. But
what you really want is to build.You know how to deliver ARR targets. What really gets you going is building a sales organisation that’s ready for the next stage of growth. Sound like you? Read on.
Your roleAs Sales Director, you’re the CCO’s operational and tactical right hand on sales management. The CCO holds ultimate responsibility for the group result and the strategic relationships. You make sure we deliver our ARR targets, day in, day out. You keep the sales team sharp, focused and on track.
Customer Success and expansion also fall under your leadership.This is explicitly more than running today’s team. You help build tomorrow’s. You translate the group’s growth strategy (vertical specialisation, internationalisation and portfolio expansion) into the commercial capacity and structure we’ll need next.
You also help build the playbook that lets sales teams from new acquisitions integrate smoothly into the group.You report to the CCO. Together with the CCO and the Marketing Director, you form the Commercial MT (CMT).
You also work closely with the Leadership Team (LT).Day to day, you and the Marketing Director make sure the commercial disciplines work together seamlessly: from lead to pipeline to revenue. You make clear agreements on MQLs, SQLs and forecasting. That collaboration has to be ultra-tight.
What you’ll doRevenue & resultsYou’re operationally responsible for delivering the group’s ARR targets, day in, day out.
That covers new business, upsell and cross-sell, and retention and expansion through Customer Success.You translate the commercial strategy (set with and by the CCO and the Commercial MT) into concrete sales goals, targets per country and team, and an actionable sales plan.You drive pipeline, conversion and forecast accuracy.
You own the sales funnel from SQL to closed-won, and the expansion funnel within our existing customer base.You’re responsible for pricing and deal structure within the agreed framework, i
Selling Motion
Prospecting
Inbound-Led
Marketing-generated leads and demo requests
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Expect to work with recurring revenue models where customer retention is as important as acquisition.
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