Sales Director, France

    Cognism

    🇫🇷 Paris
    SaaS
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    greenhouse

    Language

    🇫🇷 French

    About this role

    WHO ARE WE

    Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

    The Role:

    As Sales Director, France you will lead a high-performing team of Account Executives and Account Managers responsible for driving New ARR, Renewals, and Expansion across one of our most strategic regional markets. Based in France, you will act as the regional lead and represent the voice of the French market across the business. This role reports to the SVP of Revenue and Growth and is a key member of the EMEA leadership team.

    Key Responsibilities:

    Leadership & Execution

    • Serves as the country' senior commercial leader and site lead, overseeing AM/AE performance while shaping local culture, alignment, and operations.
    • Lead a team of Account Executives and Account Managers across New Business, Expansion, and Renewals through a consistent operating rhythm of pipeline and commit reviews, renewal readiness, and quarterly business reviews that maintain focus, accountability, and execution excellence.
    • Own execution end-to-end - partnering with SDR and Marketing leadership to drive pipeline creation, enabling AEs to convert new opportunities, and empowering AMs to strengthen, renew, and grow customer relationships.
    • Translate global and regional goals into clear commercial priorities

    Tools & Tech Stack

    Cognism

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Deal Size

    $,

    Typical contract value

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Geographic

    Region-based territory assignment

    Requirements at a Glance

    Bachelor's Degree·Required
    Prospecting·Required skill

    Typical Day — Sales Rep

    Stakeholder meetings3–5/week
    Proposals & business cases1–2/week
    Pipeline managementDaily

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Cognism's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    Sales leadership roles require balancing individual contributor revenue with team performance management.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

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