National Account Executive

    hellofresh

    🇦🇺 Sydney, Australia
    E-Commerce
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    E-Commerce

    Source

    arbeitnow

    About this role

    Job Description

    As the National Account Executive - Retail, you will serve as a key operational and commercial partner to our National Account Managers across our key retail channels (Majors, Independents, and Petrol & Convenience). You will act as a primary liaison with retail buying teams to coordinate promotional execution, evaluate campaign performance, and partner cross-functionally across Marketing, Finance, and Supply Chain to drive the growth of our Youfoodz retail business.

    This role is based in Chippendale, Sydney and reports to the Senior National Account Manager.

     

    You will…

    • Accurately track and manage customer promotional mechanics, trade spend investment, and records of promotional activity and pricing changes.
    • Partner with Commercial Finance to proactively investigate, track, and resolve customer claims, deductions, and discrepancies.
    • Generate weekly, monthly, and quarterly sales and commercial performance reports, highlighting key trends and variances for the NAM team.
    • Synthesize retail market and competitor insights across in-store, digital, and e-commerce channels.
    • Support demand planning and supply chain teams by providing volume forecasts based on confirmed promotional plans, monitoring stock-on-hand status, and mitigating out-of-stock risks.
    • Prepare impactful presentation materials for annual range reviews, category reviews, and new product development (NPD) sell-ins.
    • Coordinate the timely delivery of product samples, marketing assets, and retailer compliance documentation.
    • Serve as the operational bridge between the sales t

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Account Executive

    Demos4–6/week
    Client meetings3–5/week
    Proposals2–3/week
    Pipeline review1–2×/week

    Estimates based on role type and selling motion — actual may vary by company.

    E-Commerce — Interview Intel

    Typical Sales Cycle

    14–60 days (SMB merchants) · 2–6 months (enterprise retail)

    Common Buyer Objections

    • "Platform migration is too risky mid-season"
    • "Our current solution is "good enough""
    • "Need to see ROI within first quarter"
    • "Integration with our fulfillment stack"

    Key Industry Metrics

    GMV (Gross Merchandise Value)Conversion RateAOV (Average Order Value)CAC:LTV RatioReturn RateCart Abandonment Rate

    Hot Topics to Reference

    • • Social commerce and TikTok Shop
    • • AI-powered personalization
    • • Headless commerce architecture
    • • Same-day delivery expectations

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    —

    Walk me through your discovery process.

    Template question
    —

    How do you handle a prospect who goes silent mid-deal?

    Template question
    —

    Tell me about your largest closed deal and the sales cycle.

    Template question
    —

    How do you build business cases for stakeholders?

    Template question
    —

    Describe a deal you lost and what you learned.

    Template question
    Research hellofresh's product, recent news, and key competitors
    Prepare 2-3 specific deal stories with quantifiable outcomes
    Review the job description and map your experience to each requirement
    Role Insights

    This Account Executive position at hellofresh involves managing the full sales cycle from prospecting through close.

    E-commerce sales roles often blend B2B partnerships with platform-driven metrics.

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