Key Account Manager

    The Global Talent Co.

    🇩🇪 Germany
    Agency
    Hybrid
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    Agency

    Source

    arbeitnow

    Language

    🇩🇪 German

    About this role

    Key Account Manager – New Business (m/w/d) | Retail & Brand SignageFull-time (40 hours per week), Hybrid (Berlin, Germany)

    About UsAt The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded marketing professionals.About the CompanyYou’ll be joining a Berlin-headquartered company that has spent over a decade becoming one of Europe’s go-to partners for premium custom signage.

    Its work appears in flagship stores, showrooms, hotels and offices for well-known brands in retail, luxury, automotive, hospitality and tech.

    Clients come back for repeat orders and multi-location rollouts, and the team is now building a dedicated new business function to match that reputation.The RoleAs Key Account Manager – New Business, you’ll open doors with enterprise brands across Germany and Europe and turn first conversations into signed signage projects. This is a hunter role: no inherited book.

    Once a client signs, an experienced internal team handles all delivery, so your time goes into pipeline, new accounts and growing relationships.You’ll work directly with the founder-led leadership team and have real autonomy over your approach.

    You probably work at a brand experience or shopper marketing agency, a POS or visual merchandising supplier, a Ladenbau or Messebau company, an event agency, or a large-format print house today. You enjoy getting in front of brand and retail marketing decision-makers and want a product that sells itself once you’re in the room.

    Key

    ResponsibilitiesIdentify and win new enterprise brand accounts, from first outreach to signed contractBuild relationships with Heads of Brand, Retail Marketing, Visual Merchandising and senior marketing leadersNavigate buying processes involving marketing, retail operations and procurementScope signage projects with clients and brief the internal team clea

    Tools & Tech Stack

    Outreach

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Account Manager

    Executive business reviews1–2/month per account
    Strategic planning2–3/week
    Renewal proposals2–3/month

    Estimates based on role type and selling motion — actual may vary by company.

    Agency — Interview Intel

    Typical Sales Cycle

    14–45 days (project-based) · 30–90 days (retainer)

    Common Buyer Objections

    • "We tried an agency before and it didn't work"
    • "Can we start with a smaller engagement?"
    • "How do you measure success / ROI?"
    • "We have an internal team for this"

    Key Industry Metrics

    Monthly Recurring Revenue from RetainersClient Retention RateRevenue Per EmployeeProject Margin %Proposal Win RateNPS / Client Satisfaction

    Hot Topics to Reference

    • • AI threatening traditional agency services
    • • Productized service models
    • • Niche vs full-service positioning
    • • Performance-based pricing demand

    Use these insights to speak the buyer's language in interviews.

    Tags

    Business Development & More
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research The Global Talent Co.'s product, recent news, and key competitors
    Prepare 2-3 specific deal stories with quantifiable outcomes
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Commission structures in agencies may include ongoing retainers alongside one-time fees.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

    Are you a closer?

    Interested in agency? Build your profile to get matched with roles like this.

    Explore More Sales Jobs

    Similar Roles

    Browse More Jobs

    Powered by LemClosers

    Ready to land your next closing role?

    Build your free closer profile to get matched with high-ticket sales opportunities, track applications, and showcase your track record.

    Join 500+ closers already on the platform • Free forever

    Get matched
    Create Free Profile