On-site
Agency
arbeitnow
🇩🇪 German
About this role
Key Account Manager – New Business (m/w/d) | Retail & Brand SignageFull-time (40 hours per week), Hybrid (Berlin, Germany)
About UsAt The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded marketing professionals.About the CompanyYou’ll be joining a Berlin-headquartered company that has spent over a decade becoming one of Europe’s go-to partners for premium custom signage.
Its work appears in flagship stores, showrooms, hotels and offices for well-known brands in retail, luxury, automotive, hospitality and tech.
Clients come back for repeat orders and multi-location rollouts, and the team is now building a dedicated new business function to match that reputation.The RoleAs Key Account Manager – New Business, you’ll open doors with enterprise brands across Germany and Europe and turn first conversations into signed signage projects. This is a hunter role: no inherited book.
Once a client signs, an experienced internal team handles all delivery, so your time goes into pipeline, new accounts and growing relationships.You’ll work directly with the founder-led leadership team and have real autonomy over your approach.
You probably work at a brand experience or shopper marketing agency, a POS or visual merchandising supplier, a Ladenbau or Messebau company, an event agency, or a large-format print house today. You enjoy getting in front of brand and retail marketing decision-makers and want a product that sells itself once you’re in the room.
Key
ResponsibilitiesIdentify and win new enterprise brand accounts, from first outreach to signed contractBuild relationships with Heads of Brand, Retail Marketing, Visual Merchandising and senior marketing leadersNavigate buying processes involving marketing, retail operations and procurementScope signage projects with clients and brief the internal team clea
Tools & Tech Stack
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Account Manager
Estimates based on role type and selling motion — actual may vary by company.
Agency — Interview Intel
Typical Sales Cycle
14–45 days (project-based) · 30–90 days (retainer)
Common Buyer Objections
- "We tried an agency before and it didn't work"
- "Can we start with a smaller engagement?"
- "How do you measure success / ROI?"
- "We have an internal team for this"
Key Industry Metrics
Hot Topics to Reference
- • AI threatening traditional agency services
- • Productized service models
- • Niche vs full-service positioning
- • Performance-based pricing demand
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Commission structures in agencies may include ongoing retainers alongside one-time fees.
The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.
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