Head of Sales - EMEA

    Primer.io

    🇬🇧 United Kingdom
    SaaS
    Hybrid
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    An Introduction to PrimerPrimer is the unified infrastructure for global payments.

    We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.Watch our showcase >Read up on our $100m Series CLearn more about our culture >

    What You’ll Do 👇Lead and Refine Our EMEA Sales StrategyOwn the go-to-market strategy for Primer’s most mature region, overseeing revenue growth, market expansion and customer acquisition across EMEA.Manage, coach, and inspire a high-performing team of Account Executives, driving accountability and commercial excellence.Lead by example by personally owning and delivering on strategic sales targets.Act as Regional Lead for EMEAServe as the regional lead and senior-most representative of Primer in EMEA, acting as the connective tissue between global teams and the local market.Build a strong cross-functional culture by supporting local Primigos across GTM functionsFoster alignment, cohesion, and collaboration across the region, ensuring that local insights and opportunities are surfaced to the global leadership team.Identify and Cultivate Strategic RelationshipsOpen doors to high-impact enterprise opportunities, build relationships with executive stakeholders, and consistently deliver value that drives trust and partnership.Leverage your analytical and problem-solving skills to understand customer pain points and articulate how Primer uniquely solves them.Collaborate Cross-Functionally to Drive Commercial ImpactWork closely with product, engineering, partnerships, and marketing teams to influence roadmap priorities, optimise positioning, and improve customer onboarding experiences.Champion customer feedback and regional insights to help shape our product and global strategy.Instil a Culture of Excellence an

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Geographic

    Region-based territory assignment

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Senior Leadership
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Primer.io's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

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